{"id":10238,"date":"2021-12-17T09:26:36","date_gmt":"2021-12-17T14:26:36","guid":{"rendered":"https:\/\/www.outranking.io\/?p=10238"},"modified":"2023-10-01T00:52:17","modified_gmt":"2023-10-01T05:52:17","slug":"why-great-content-does-not-rank-well","status":"publish","type":"post","link":"https:\/\/www.outranking.io\/why-great-content-does-not-rank-well\/","title":{"rendered":"Why Great Content Doesn’t Always Rank Well, Even with a Killer Keyword"},"content":{"rendered":"\n

True or false: Great content is always going to grab the top spot on Google.<\/p>\n\n\n\n

That\u2019s a bit of an unfair question, since \u201cgreat content\u201d is subjective. It also depends on who (or what) you ask: your readers or the Google search algorithm<\/a>. What is the definition of great content, anyway?<\/p>\n\n\n\n

We answered this in a recent blog post, How is the Definition of Quality SEO Content Changing?<\/a>, but note that the standard is always evolving.<\/p>\n\n\n\n

The truth is that there\u2019s a lot of people writing great blog content out there. It might read well and provide helpful information, but it doesn\u2019t do so well in the rankings.<\/p>\n\n\n\n

The hard truth is that content, whether it’s great content for YouTube, a blog, social media, or your marketing, is not enough.<\/p>\n\n\n\n

That doesn\u2019t mean your content isn\u2019t worthy, though; it simply means you\u2019ve got some room for improvement. <\/p>\n\n\n\n

So, what makes great blog content, great content marketing videos, or even a great content FAQ?<\/p>\n\n\n\n

Let\u2019s look at ten reasons why your content marketing might not be performing well, even if you have a best-of-the-best keyword leading the way:<\/p>\n\n\n\n

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Table of Contents<\/p>\n