13 Ways to Implement SEO for Chiropractors Services Website

In this digital world, you need an online presence and personal branding to thrive in the best way possible – the same is true for chiropractors and physiotherapist services websites. Implementing SEO in your website can make all the difference, attracting more people to your services online. Even if you’re a new business offering this service, you can rank on the first page with a flawless SEO content strategy. Content strategy will give a detailed plan for you to create content and will lead you to the road to digital success.

But apart from content strategy, what are the SEO practices that improve the visibility and rankings of your website? In this guide, you will learn about the ways in which you can skyrocket your chiropractic business using SEO!

Why is SEO Important for Chiropractors and Physiotherapists?

In the highly competitive and saturated healthcare industry, chiropractors and physiotherapists face numerous challenges in attracting and retaining clients. With the evolution of digital marketing, search engine optimization (SEO) has emerged as a crucial strategy for improving online visibility and increasing organic traffic to your website. SEO involves optimizing your website and online content to rank higher in search engine results pages (SERPs) when relevant keywords are searched.

As a chiropractor, having a solid SEO content strategy can do wonders for your clinic, allowing you to:

• Attract More Clients: Increase your chiropractor’s website ranking and attract more clients.

• Track Measurable Results: Keep tabs on your Chiropractor services website’s growth and focus on areas that need improvement to increase the rankings of your website.

• Increase Organic Traffic: Attract traffic and convert leads into clients without having to pay for fancy ads – better online visibility and exposure can lead to your web page appearing at the top of SERPs.

How to Implement SEO for Chiropractic or Physiotherapy Practice Website

Step 1: Establish A Website Architecture That Defines Your Website’s Core Service Areas

The first step to implementing better SEO for your chiropractic or physiotherapy clinic is to understand the business core areas. By identifying the core offerings for your chiropractic website, it becomes easier to conduct keyword research and develop a plan that connects with the target audience.

To break down the chiropractic or physiotherapy clinic website architecture into core offerings and its extended list of sub-areas, identify the services that the clinic offers. For example, your chiropractic clinic may offer services like spinal adjustments, massage therapy, and rehabilitation exercises. Or perhaps your physiotherapy clinic offers services such as manual therapy, exercise therapy, and electrotherapy – be specific.

Here are some painstakingly detailed examples of a chiropractic or physiotherapy clinic in the form of a table that lists the core service areas and its extended list of sub-areas:

Example 1: Chiropractic Clinic

Core Offering Areas	Extended List of Sub Areas
Spinal Adjustments	1. Manual adjustments  2. Instrument-assisted adjustments  3. Flexion-distraction technique
Massage Therapy	1. Swedish massage  2. Deep tissue massage  3. Trigger point therapy
Rehabilitation Exercises	1. Stretching exercises  2. Strengthening exercises  3. Balance and coordination exercises

Example 2: Physiotherapy Clinic

Core Offering Areas	Extended List of Sub Areas
Manual Therapy	1. Joint mobilization  2. Soft tissue mobilization  3. Myofascial release
Exercise Therapy	1. Strengthening exercises  2. Range of motion exercises  3. Cardiovascular exercises
Electrotherapy	1. Ultrasound therapy  2. Electrical muscle stimulation  3. Transcutaneous electrical nerve stimulation (TENS)

Here’s an example of a physiotherapy clinic’s website architecture. Feel free to use it as a guideline to create a website architecture according to your website needs.

Understanding the core areas of the business is the first step toward developing an effective SEO content strategy for a chiropractic or physiotherapy clinic. You can also try using Outranking as it builds an SEO content strategy based on the SERP analysis and data, ensuring that your chiropractor content ranks at the top positions for better visibility.

Step 2: Do Keyword Research For Your Chiropractic Website

Remember these three things as you begin your Chiropractic Website’s keyword research:

1. Gather the list of keywords in each of the core areas of your website.

2. If you have multiple core areas or sub-areas of focus, repeat the keyword research step for each one.

3. Use a keyword research tool to gather a list of relevant keywords and exclude outdated or irrelevant phrases to focus on the most important ones.

To perform keyword research for a chiropractic or physiotherapy clinic website, we can use Semrush or Outranking to gather data. Simply follow these steps:

Method 1: Use Semrush

1. Go to Semrush and enter “chiropractor” or “physiotherapist” as your keyword in the search bar.

2. Select the appropriate location and language for your website. Semrush will provide a list of related keywords.

3. Exclude any irrelevant or outdated keywords.

4. Download the CSV file and combine it with other core areas’ CSV files for easier management.

Method 2: Use Outranking

1. Go to Outranking and select “chiropractor” or “physiotherapist” as your industry.

2. Outranking will generate a list of relevant keywords.

3. Use the keywords cluster analysis feature to refine your keywords further.

Once the keywords for each sub-group in a core service area are collected, the next step is to analyze them to build a content strategy.

Step 3: Cluster Keywords And Determine The Content Topics

As a chiropractor or physiotherapist, you may have heard about the importance of keyword clustering for your website’s SEO. Keyword clustering is the process of grouping similar keywords into clusters based on their semantic terms and intent groups. By doing so, you can create a more targeted and effective content strategy that will help you rank higher on search engine results pages (SERPs) and attract more potential patients to your website.

Let’s say, for example, you have a list of keywords related to chiropractic or physiotherapy services, such as “back pain relief”, “sports injury treatment”, “neck pain therapy”, etc. By using a tool like Outranking’s keyword clustering tool, you can upload this list and analyze it to create clusters of related keywords, such as “pain relief treatments”, “sports injury rehabilitation”, and “neck and back pain therapy”,.

Step 4: Give Priority To Your Website’s SEO Efforts

When creating and optimizing content for a chiropractic or physiotherapy clinic website, it is important to prioritize keywords to ensure that your content is effective in attracting and engaging potential patients. Outranking can help you keep your priorities in order.

To prioritize keywords for your chiropractic or physiotherapy clinic website, first, create a list of primary keywords and groups. These keywords should be relevant to the services offered by your clinic and should include both general and specific terms. Once you have your list of keywords, you can use Outranking’s keyword “strategy topics and planner” page to map out a plan and schedule for your content.

Outranking also provides a priority-setting feature that can help you prioritize your keywords into High, Medium, and Low categories. The table below shows how to prioritize keywords for your chiropractic or physiotherapy clinic website:

Priority	Keywords Containing	Why
High	Chiropractic, Physiotherapy, Treatment, Therapy	These keywords are the most important and should be used to define your clinic as a thought leader and support important pages for the flow of information.
Medium	Back Pain, Neck Pain, Sports Injury, Rehabilitation	These keywords can place your clinic among many competitors and attract potential patients who are searching for specific services.
Low	How-to Guides, Educational Resources, Self-Care Tips	These keywords can define the clinic as a thought leader and support important pages for the flow of information, but they aren’t as important as High and Medium priority keywords.

By prioritizing your keywords in this way, you can ensure that your content is focused on the most important topics and is optimized for search engines. With a complete list of prioritized keywords, planning a year’s worth of content for your chiropractic or physiotherapy clinic website should be much easier.

Step 5: Develop A Content Production Process

As a chiropractor or physiotherapist, implementing SEO on your website is crucial to attracting more patients and growing your practice. However, it is important to note that all the planning in the world won’t work if you don’t have a solid process in place. Here are two tips to ensure you build a thorough content creation and optimization process:

1. Create Solid Content Briefs

Make sure to have a clear idea of what you want to achieve with your content. A good content brief outlining your goals, target audience, keywords, and messaging will help you stay focused and ensure that your content is aligned with your overall SEO strategy. Outranking is also here to help you with creating a content brief that makes content production easy based on the thorough research of the top SERPs. 

2. Establish a Workflow for Tasks

Once you have your content briefs and content calendar in place, it’s time to set up a clear workflow for the tasks involved in creating and optimizing your content. This includes tasks such as keyword research, writing, editing, and publishing. Having a clear workflow will help you stay organized and ensure that everyone involved in the process knows what they need to do and when.

Using Outranking’s content planner can help you implement these tips and ensure the success of your SEO plan. Outranking’s workflow can be taken as an example of how workflows should be designed. With Outranking’s integrated tool, you can easily access any of your documents in no time at all, making it easy to create and optimize your content.

You can learn about Outranking’s features using the following video:

Step 6: Create SEO-Optimized Content For Your Chiropractic Website

Creating SEO-optimized content for each service page and blog can ensure your chiropractic or physiotherapy clinic is spending money on content that will yield results. By optimizing your content, you can increase your website’s organic reach, attract more potential patients, and ultimately increase your revenue.

Outranking’s AI SEO Content Writing and Optimization Tool can help busy chiropractors or physiotherapists write and optimize their pages to ensure the highest possible organic exposure. Outranking’s real-time optimization benchmarks against 20 competing pages from SERPs to provide real-time optimization of the most important on-page SEO factors, such as title and description, outlines, word count, common NLP terms, unique entities, list and tables, statistics, competitor visualization, media, internal and external links, and featured snippet optimization. 

With Outranking, chiropractors and physiotherapists can save time and money by creating high-quality content that ranks each and every time.

Step 7: Internal Linking Optimization

Optimizing existing pages with better internal linking can help improve the overall traffic of the website by borrowing the authority of pages that are already ranking and transferring some of it to the page you want to rank for more keywords. For your chiropractic or physiotherapy practice website, it would be beneficial to optimize pages that rank for keywords related to your services, such as “chiropractor near me” or “physiotherapy for back pain”.

By connecting to Google Search Console, Outranking can identify these pages by analyzing the positions of existing pages and suggesting internal linking opportunities. This all-in-one tool can help chiropractors or physiotherapists like yourself easily identify which pages rank well and optimize the internal linking to improve website performance and increase traffic.

Step 8: Get Backlinks And Local Citations

Acquiring local citations and backlinks is crucial for the local SEO of your chiropractor or physiotherapist website. Local citations include your business’s name, address, and phone number (NAP) on other websites. Backlinks, on the other hand, are links from other websites to your chiropractor or physiotherapist’s website.

Studies suggest that citations are the fifth most important ranking signal for local queries. However, it’s important to note that not all SEOs believe that citations are still important, and getting citations from anywhere and everywhere is unlikely to have a big impact on local rankings.

To build citations, follow these four steps:

1. List with the ‘big three’ data aggregators: Acxiom, Data Axel, and Localeze distribute business data to thousands of directories and websites, ensuring that the business’s information is accurate and consistent across the web.

2. Submit to other core sites: This includes popular business directories such as Yelp, Yellow Pages, and Google Business Profile.

3. Submit to popular industry and local sites: This includes industry-specific directories and local directories such as the Chamber of Commerce and local newspapers.

4. Pursue unstructured citations: This involves reaching out to bloggers and journalists for mentions or links to the business.

Acquiring local citations and backlinks can have a significant impact on the local SEO of your chiropractor or physiotherapist website. Additionally, a study by BrightLocal found that 91% of local consumers trust online reviews as much as personal recommendations, highlighting the importance of having a strong online presence.

Step 9: Optimize Page Speed and Website Experience

Your user’s experience is an important factor to keep in mind. Optimizing your website’s page speed and overall experience can help your chiropractic or physiotherapy website rank higher in 2024 and can result in higher conversions and lower bounce rates. 

Quick optimization can be achieved by using better and lighter themes from sites like CodeCanyon, as well as implementing NitroPack-like WordPress plugins that optimize website speed and performance.

Step 10: Track Rankings Using Google Search Console

For a chiropractor or physiotherapist, connecting to Google Search Console and tracking the website ranking is crucial for increasing organic traffic and improving the overall SEO content strategy. By using the ranking data, they can optimize their existing content, find new opportunities to build topical authority and identify underperforming pages that need improvement or redirection.

Tracking the website ranking data through Google Search Console can grant you valuable insights into your website’s performance and help you take the necessary steps to improve your SEO content strategy. This can lead to increased visibility, more organic traffic, and ultimately, more patients for their practice.

Step 11: Optimize Your Practice’s Local Google Business Profile Account

Google Business Profile is a free service that allows you to provide detailed information about your chiropractic clinic when it appears in search, including photos, videos, business hours, and links to reservation services. To optimize your listing for local search, follow these practical steps:

1. Create a Google Business Profile account and verify it.

2. Add accurate and complete information about the clinic, including business hours, address, phone number, and website URL.

3. Choose the appropriate category for the clinic, such as “Chiropractor” or “Physical Therapy Clinic.”

4. Add high-quality photos of the clinic, including the exterior, interior, and staff.

5. Encourage patients to leave reviews on the listing, and respond to all reviews promptly and professionally.

6. Use Google Posts to share updates, promotions, and events with potential patients.

7. Monitor the listing regularly for accuracy and respond to any suggested edits promptly.

Step 12: Invest in the Right Tools to Set up Structure, Create Process, and Optimize Content

The right tools can really make a difference in the success of your chiropractic or physiotherapy practice’s SEO content strategy. Outranking streamlines the entire process, from keyword research to content optimization and performance tracking, enabling the practice to optimize its pages efficiently. This, in turn, can improve your practice’s online visibility and attract more potential patients.

However, having the right tools alone is not enough – having the right team behind these efforts is necessary for your success. Clear communication, collaboration, and accountability among team members are essential for achieving goals and producing high-quality content. By establishing team alignment, setting clear goals, assigning specific responsibilities, and regularly checking in and providing feedback, the team can work together towards a common objective, leverage each other’s strengths, and produce work that’s greater than the sum of its parts.

Step 13: Focus on the Ultimate Goal: Leads and Conversions

Most websites focus on organic traffic because it is a cost-effective way to attract potential clients to their sites. Organic traffic refers to the visitors who come to a website through unpaid search results. Keep in mind that organic traffic is not the same as leads or conversions. 

For example, your website may receive a lot of traffic from a keyword like “healthcare”, but not all of that traffic is interested in chiropractic or physiotherapy services. A more specific keyword like “chiropractor near me” may bring fewer visitors, but those visitors are more likely to be interested in your chiropractic services.

While traffic is important, it’s not the only metric that matters. Remember to focus on leads and conversions because ultimately, the goal of a website is to turn visitors into paying clients. A website that attracts a lot of traffic but doesn’t convert those visitors into clients is not effective. By focusing on leads and conversions, a website can better understand its target audience and create content that speaks directly to their needs and interests.

How to Evaluate an Agency to Help With SEO of Your Chiropractic or Physiotherapy Practice

When evaluating an agency to help with SEO for your chiropractic or physiotherapy clinic’s website, look for an agency that:

• Has real-world experience: An agency with at least 5 years of experience in SEO – preferably working with chiropractor or physiotherapy websites – will have a better understanding of the competitive landscape.

• Employs a proven process: Their tailored approach to the unique competitive positions of your clinic and principles for website audits and search engine optimization can ensure the successful implementation of your SEO strategy.

• Creativity and Innovation: Discuss what unique strategies they’ve implemented for chiropractor clients in the past, and how they can help you stand out in the crowd.

• Offers Flexibility: Flexible contract durations can be adjusted based on your practice’s specific needs.

If you choose this route, take your time and find the right agency for you. A good agency will have a customized approach that includes a detailed plan for industry analysis, competitive research, strategy design, implementation, and follow-up. You can check their expertise by asking about their process and how they will approach your website’s SEO. 

Additionally, read reviews and testimonials from other chiropractors or physiotherapy clinics to understand their past successes. Finally, ask for case studies or examples of how they have helped other practices improve their SEO, including statistics such as increased website traffic, higher search engine rankings, and improved lead generation. 

These steps can help you choose an agency with your best interest at heart that will help improve your clinic’s online presence and generate more leads.

Need an SEO Strategist to Set up the Plan and Answer all the Pressing Questions?

With so many people turning to search engines to find healthcare providers, having a strong online presence is crucial to your success. However, navigating the world of SEO can be daunting, especially if you’re not familiar with the latest best practices and strategies.

That’s where Outranking’s SEO consultant and strategist can help. By working with our team, you can ensure that you have a comprehensive SEO plan in place before you even think about hiring an agency. Our experts can help you identify your target audience, research the best keywords and phrases to target, and develop a content strategy that will help you rank higher in search engine results pages.

In addition to helping you plan your SEO strategy, our team can also assist with execution. From optimizing your website and content to building high-quality backlinks, we can help ensure that your SEO efforts are successful and that you’re getting the right results.
Overall, if you’re serious about improving your online presence and attracting more patients, it’s essential to have a solid SEO plan in place. By working with Outranking’s SEO consultant and strategist, you can rest assured that you’re getting expert guidance and support every step of the way. Contact us today to learn more about how we can help you achieve your goals.